Retro Treasures

For this corporate identity project, I developed branding for a fashion label focused on transforming second-hand clothing into trendy, modern outfits, drawing inspiration from Japanese art. While designing the logo, I studied traditional Japanese typography, incorporating its elegant strokes and refined lines into a modern interpretation. My aim was to merge the sophistication of Japanese calligraphy with a contemporary aesthetic, ensuring a sleek and consistent line weight throughout the logo. The designs featured on the T-shirts include my illustrations, also inspired by Japanese painting.