CORPORATE IDENTIY
PRISM BAR CONCEPT
The client, a vibrant and culturally inclined bar situated in a bustling urban setting, sought to appeal to a young demographic fascinated by art, culture, and the trendy ambiance of New York's SoHo district. The primary objective was to establish a brand identity that resonated with this target audience while ensuring affordability without compromising quality.
![](https://ewaswic.com/wp-content/uploads/2023/12/ig-feed.jpg)
STRATEGY
The branding strategy focused on leveraging SoHo's eclectic vibe—its art galleries, fashion boutiques, and bustling streets—to inspire the bar's ambiance. The incorporation of AI-generated (Midjourney) imagery within this branding endeavor, coupled with the deliberate pursuit of uncovering subtle imperfections, infused the entire branding approach with a touch of surrealism. This deliberate exploration of AI-generated visuals not only enriched the brand's identity but also added a layer of artistic complexity, elevating the overall aesthetic to resonate with the SoHo-inspired vibe.
![](https://ewaswic.com/wp-content/uploads/2023/12/prism-mockup01.jpg)